SEM (Search Engine Management) & Digital Advertising
Drive More Car Shoppers & Service Customers to Your Dealership
Best-in-class paid search for dealers looking to ditch the one-size-fits-all, cookie-cutter campaign approach.
Your dealership, market, and customers are unique and your paid search strategies should be, too. Being in front of your customers with the right message, inventory, and offers at the right time is the key to beating your competition.
Let our expert paid search team help your dealership choose the best paid digital advertising channels to fuel sales & service growth.
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Vehicle Listing Ads (VLA Ads)
Showcase your inventory at the top of search engine results pages when customers are shopping for a new or used vehicle. Using our custom-built inventory management software, we’ll help your dealership prioritize visibility for the cars that need it most.
PPC Search Campaigns
Capture searches in the moments that matter. With Pay-per-click Search campaigns, you’ll be present when consumers are searching for which car is right for them, where they should buy it, and if it’s in their budget. Our team is laser-focused on choosing the right keywords, bids, and compelling ad copy to be in front of searches when it matters most.
Performance Max Campaigns
Increase visibility for your dealership across all of Google’s ad platforms with Performance Max. Convert customers across all channels including YouTube, Display, Search, Discover, Gmail, and Maps. We’re experts in using Google’s AI in combination with real-time performance optimization to get you the best return on your ad spend.
Remarketing
Stay in front of potential customers as they move across the web with remarketing campaigns. Serve hyper-targeted ads to your website visitors as they make their final decision on which car to buy or where to service their vehicle. Showcase your inventory, why-buy video, or follow customers with offers.
Display Advertising
Display your current offers in a visually-engaging format with Display advertising. Reach potential customers across Google’s Display network or our network of Premium Display placement options. With a wide selection of audience from local, in-market car shoppers to hyper-focused customer demographics, to look-alike audiences – we’ll ensure your offers and inventory influence potential customers as they move across the internet.
Video Advertising
Captivate customers with visually stunning video ads. With various options and audience targeting capabilities across YouTube, Meta, The Trade Desk, and Premium OTT Placements, our team will recommend the best strategy to get your dealership in front of potential customers.
Why Partner with Make & Model Marketing for SEM/Digital Advertising
- Custom Strategies
Our Paid Search strategies are tailored to your dealership, your market, and your goals. Leave behind the cookie-cutter and automated, set it and forget it campaign management and get a fully-custom, consultative Paid Search plan for better results.
- Hands-On Campaign Management
Your campaigns will be managed hands-on by experienced, tenured paid search professionals. Our account managers have a low account to manager ratio which allows them to be in your accounts making updates, edits, improvements, and optimizations every day.
- Unmatched Data & Analytics
Using our Reach Automotive Analytics reporting platform, you’ll be able to monitor your paid search traffic, leads, inventory activity, and more in real-time. Easily monitor traffic growth from our SEM strategy and engagement from our digital advertising efforts.
- Measurable Results
Your dealership’s success will be measured by how many lead form submissions, calls to the store, live chats, and store visits your campaigns generate. Reporting is available daily within our Reach Automotive Analytics platform so you can keep track of progress every day.
Leading-Edge Technology
Our team uses every available paid search platform, tool, and campaign type to deliver high-quality, engaged car shoppers and service prospects to your site. We utilize custom inventory software to give you the most flexibility and options in showcasing your inventory. Plus, we have custom solutions to use 1st party data to stay in front of your customers or utilize AI to find new customers and make the most of your data.
