FAQ
Contracts & Commitment
Do you require long-term contracts?
No. All of our agreements are month-to-month.
Our experience in automotive retail taught us that dealerships earn their business every month and so should their digital marketing partners. If we’re not delivering value, you should never feel stuck.
How much notice is required if things don’t work out?
30 days notice via email or phone call
Do you have setup fees? Hidden fees?
No. We do not charge startup or onboarding fees. Our pricing is straight-forward and transparent.
Performance, Reporting, and Accountability
How do you measure success?
We focus on real outcomes, not vanity metrics.
Our goal is to drive more leads, calls, showroom visits, and ultimately, car sales and service business. While we track impressions, keyword rankings, VDP views, and other leading indicators, we understand that what actually matters to dealerships is sales and profitability.
How is reporting handled?
Our Reach Automotive Analytics platform integrates directly with your website provider, Google Analytics, ad platforms, and vendors to give you real-time visibility into leads, traffic, spend, conversions, inventory views, and more.
You’ll have daily access to month-over-month and year-over-year KPIs with full transparency.
How often do we meet?
We meet monthly, ideally in person whenever possible.
Our team comes prepared with proactive recommendations and strategy focused on what’s working, what isn’t, and what we should do next.
Do I have to tell you what to do every month?
One of our co-founders biggest frustrations as a marketing director for a dealer group was getting on vendor calls and being asked: “So what do you want to do this month?” We bring proactive ideas, strategy, and execution all fully customized to your dealership.
Will I know what you’re working on each month?
Yes.
You’ll receive a clear project list showing what was completed last month and what our priorities are for the current month. In our meeting, we’ll align with your inventory, incentives, and goals.
Onboarding and Working Together
How long does onboarding take?
Typically 7-10 business days. During that time we will gain access to your platforms, build your ad accounts, align on strategy, and fully launch.
Who will be my account manager? How often will that change?
All of our account managers have retail automotive experience and will be with you as long as you’re a client. Our goal is consistency. Our average client and team members have been with us over 5 years. You’ll always be working with someone who truly knows your dealership and market.
Can you work on any website platform?
Yes. We’ve worked across all major automotive website platforms for over a decade, including Dealer Inspire, DealerOn, Dealer.com, Sincro, Dealer Fusion, Fox Dealer, and Audi & Porsche’s proprietary Adobe platform.
We will own our Google Ads and Analytics accounts?
Yes.
Yes, you will always have access to and retain ownership to your accounts.
Paid Media, Budget, and Scope
Do you charge a fee based on percentage of ad spend?
No. Our paid media management is a flat rate. This ensure our budget recommendations are driven by performance - not by earning more from increased spend.
Is media spend included in your management cost?
No. We provide custom budget recommendations based on your market, brand, competitors, and goals.
What ad platforms do you work on?
We focus primarily on Google Ads, Microsoft Ads, and Meta Ads but also have experience in OTT/CTV, TikTok, and other popular ad platforms.
Co-Op and Compliance
Do you handle OEM compliance?
Yes. Our team submit all creative to your OEM compliance department to ensure 100% compliance.
Do you handle co-op submissions?
Yes. We submit invoices, documentation, and activities through your co-op portal.
How We Are Different
How are you different from other automotive agencies?
Most agencies sell templated strategies, hide behind dashboards, and wait for dealerships to tell them what to do.
All of our clients get a custom strategy build around their market, inventory, and dealership goals - powered by real data and executed by a senior team with retail automotive experience. You’ll have full visibility into performance, clear monthly priorities, and proactive recommendations focused on driving traffic, leads, and sales.
No wasted spend. No cookie cutter campaigns.
Just transparent strategy, execution, and continuous improvement.
Where is your team located?
Our central office is located in Cleveland, Ohio. Our team is in-office and on-site with dealers. No work is ever outsourced or subcontracted.
What services do you offer for automotive dealerships?
We specialize exclusively in automotive digital marketing.
Our core services include:
- Automotive SEO (technical SEO, content strategy, on-page optimization, and local search)
- Paid search / automotive SEM (Google Ads, Vehicle Listing Ads (VLAs), Performance Max, Remarketing & Display Advertising, Video advertising and inventory-based advertising)
- Social advertising (Meta and audience-based targeting)
- Creative services (display banners, specials, landing page creative)
- Content marketing
- Website optimization
- First-party data integration for advanced targeting and retention
Everything we do is designed specifically for car dealerships — from driving more qualified traffic to improving lead quality and increasing vehicle sales.
Do you specialize in automotive marketing or work in other industries?
We have specialized exclusively in automotive for over 10 years. Our entire team works only with car dealerships. That focus allows us to build all of our strategies, systems, and reporting specifically for car dealers.