Synopsis: Learn how Vehicle Listing Ads have evolved, including the differences between Shopping VLAs and Performance Max VLAs. Explore the benefits and limitations of each campaign type to better determine which strategy is right for your dealership advertising. The Rise of Vehicle Listing Ads In July 2023, Google launched Vehicle Listing Ads (VLAs) through their […]
Quick Start Guide: Federal Trade Commission & Automotive Dealer Changes
You’ve heard it in the news, and you’ve seen it across your social platforms – the FTC is cracking down on deceptive pricing and hidden fees across the automotive industry. But what does this mean for your dealership? How do you meet the new FTC compliant standards? Lucky for you, we’ve set up a quick […]
Boilerplate vs. Custom Content: How Car Dealerships Win in Search Results and AI Overviews
A Ford dealer in Nashville and a Ford dealer in Spokane often publish nearly identical pages about the same F-150. Same OEM paragraphs. Same templated structure. Same stock photography. The only meaningful difference is the phone number in the footer. That approach used to be fine. It is no longer enough. Dealerships today compete in […]