About Us
Our Story
Prior to co-founding Make & Model Marketing, both Brian McNulty and Jackie Studor had spent their entire lives working in the retail automotive business. Brian spent ten years delivering operations consulting for dealerships across the US and Canada, followed by seven years with Porsche Cars of North America, where he founded and pioneered its Dealer Business Consulting department. Jackie’s family had a Nissan dealership for over 35 years, where she sold cars, performed as a finance manager, and eventually found her passion for digital marketing as the dealership’s first internet manager.
Brian and Jackie met while working together for one of the top 100 dealership groups in the country — Brian as its VP of Operations and Jackie as its Marketing Director. During their time in these positions, the automotive group blossomed from seven franchises to over 30 with digital marketing as a key ingredient in each dealership’s growth and success. Over time, the two cultivated their own team of designers, videographers, and writers to establish an in-house creative department.
As the dealership group grew, it became clear that while “bigger = better” is true for legroom and cargo space, it is not for digital marketing. Brian and Jackie worked to streamline a digital marketing strategy across all marketing channels, focusing on the metrics that matter. Unfortunately, they were met with one-size-fits-all mentalities and cookie-cutter approaches. A better solution became necessary.
After surveying 20 groups and automotive conference attendees, the pair discovered what truly makes an impact: a quick, efficient, and personalized approach from an in-house marketing team. With most dealerships lacking the time or resources to establish their own team, those looking to separate themselves from the competition look elsewhere for solutions.
Brian McNulty & Jackie Studor
Co-Founders of Make & Model Marketing